When I had my rehearsal with the Substack Notes Kickstarter Bootcamp co-host Ellen Scherr who went from zero to 21,000 subscribers in just 8 months, she was so excited when I could show her that Notes now is her #1 growth engine.

And my goal for everyone I support in the backend is also to make Notes the #1 growth engine to grow your subscriber base and paid subscriptions. Because we’re all strangers first.

So we have to give give give first to build that trust.

Attention is at an all-time high and trust at an all-time low.