Chris B. Writes told me something about unsubscribes I haven't stopped thinking about.

Every time he posts, he loses one or two people.

Chris doesn't panic when this happens. Here's what he told me:

"For every one or two I lose for every time I post, I tend to gain like five, six or seven back from people who discover me anyway. So again, I think it's just a natural realignment going on."

A natural realignment.

Your right readers finding you, and the wrong ones making space for them.