Your job, fundamentally, is to make useful and beautiful things.

On Substack, "content" can be:

• Articles (long-form posts — your bread and butter)

• Notes (short-form, social-feed posts)

• Threads (discussion-prompt posts to spark community conversation)

• Podcasts (audio episodes with full RSS distribution to Apple, Spotify, and beyond)

• Videos (native video posts, plus auto-upload to YouTube and LinkedIn)

• Live streams (real-time video with chat)

• Chat messages (private community updates for your subscribers)

• Static pages (your About page, FAQ, etc.)

⭐ Superstar Tip: Beginners try to do all of these at once. Then they burn out by week three. Pick one or two. Master those. Add others when you're solid.