The GTM Engineer role went from non-existent to one of the most talked about roles of 2025. Everyone from OpenAI to Ramp to Webflow seems to be hiring for it. I investigated this trend & it turns out the reality is much more complicated.

GTM engineers are meant to bring technology and automation to solve hard GTM problems (of which there are many!). I think of GTM engineers as people who can both identify friction points across the buying journey (ICP targeting, ICP pipeline, conversion, CAC, etc.) and then quickly run automated, 1:many experiments to eliminate them.

It’s essentially a growth hire, but focused on a primarily sales-led or sales-assisted funnel rather than a product-led one.

Despite the buzz, I haven’t met many actual GTM engineers yet. There really aren’t a lot of software companies hiring for GTM engineers, either.

Here’s what the data shows (see it for yourself here: growthunhinged.com/p/do…

1. There were 128 GTM Engineer jobs posted in the last 3 months.

Sounds like a lot, but that's 1 for every 14 in RevOps. 1 for every 35 in SalesOps. And 1 for every 92 SDRs (!) -- which nobody is calling a hot job.

2. 45% of those with a GTM engineer title are actually agencies or consultants

3. The role’s popularity is a far cry from other AI-native jobs like AI engineers, prompt engineers or automation engineers. In fact, it barely registers in Google Trends.

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Don't miss the full story in today's newsletter: growthunhinged.com/p/do…

Let me know what you think. Is GTM engineering online hype or is it still the next hot job?