What's the right go-to-market (GTM) motion for your product? ⤵️

When you look at a table like this (from the brilliant Maja Voje), GTM looks pretty straightforward. There are 7 main types of motions. You just need to figure out what's best for your product & scale it.

The reality is that GTM in 2025 is a bit of a 🗑️🔥. The tried-and-true channels don't work like before (👋 blogs, SEO, outbound emails). New channels aren't totally proven or are hard to scale (👋 AEO). And now we're supposed to figure out how to do this & master AI at the same time (😭).

I want to bring objective data to the conversation. Real insights from real tech companies. And real nerds crunching the numbers (that's me!).

🚨 Introducing the first annual State of GTM survey, a collab between Growth Unhinged and Go-To-Market Strategist!

Please take the survey here: lnkd.in/ecdQAyFJ

The survey is ~7 mins according to Typeform. All data will be anonymized & reported on an aggregate level. And results will come out in October.

THANK YOU for your support!! 🙏🙏

- Kyle & Maja