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The most disruptive AI pricing (Apr '26 edition) ๐Ÿ‘€

I thought AI pricing would be somewhat settled by now. The rate of pricing changes only seems to be increasing:

- Salesforce went 'headless' making their MCP available to everyone (no seat required to use Salesforce!)

- ServiceNow says that 50% of new biz revenue comes from non-seat fees (seems to be mostly consumption pricing)

- Clay introduced dual-track platform + token pricing

- HubSpot introduced outcome-based pricing for their AI products (and undercut Fin's pricing by 50%)

- Anthropic lowered Enterprise seat prices for Claude while shifting much more aggressively to usage-based pricing

- SAP even announced a shift toward AI consumption pricing (!)

The general trend is moving away from charging for access to software (seats) and toward a model of charging for the work delivered by a combination of software and AI agents (usage, outcomes).

It's cool to see this trend accelerate, but can we please settle down for a minute?!?

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Iโ€™m putting the finishing touches on my new 2026 State of B2B Monetization report. Get it in your inbox by subscribing: growthunhinged.com/subsโ€ฆ

May 1
at
12:53 PM
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