There are two types of business success. One you can replicate. One you pray comes back.

The first is earned. You experimented, watched what happened, and figured out which levers actually mattered. You can recreate it.

The second is lucky. The result showed up. You don't really know why. You took credit for what happened to land in your lap.

Both feel the same in the moment. The difference shows up when you try to do it again.