Controversial opinion of the day: a lot of the notes that are extremely popular on here appear to be:

a) image carousels with text over the top;

b) images with captions;

c) opinions or sharing the day.

I LOVE all of them, but they remind me a lot of how we show up on Instagram. So is notes a version of the gram and the essays just that - essays, or an email marketing list?

No judgement, just a genuine observation (if you’re new here, my word for 2026 is #integrity and I’m making sure every word poured from me honours exactly that).