Thinking “more followers = more sales” is a huge mistake.

Here’s what actually happens:

• You focus on numbers instead of relationships.

• You attract people who like your content but don’t buy.

• You get frustrated when a growing audience doesn’t mean growing revenue.

Sales come from trust, not follower count.

Do this instead:

• Create content that builds authority & connection.

• Talk about your product naturally, not just in promotions.

• Make buying easy with a clear CTA & simple process.