Instagram is giving dying mall vibes and they did it to themselves. If you only support cinematic “creators” slicing their lives into quick-to-digest dopamine factories, your users will eventually realize they A) get no depth from the content and B) don’t have a clue who the creators they’re seeing even are.

If you simulated IG or TT in a real life town square it would just be strangers running up to you and putting on a brief and jarring performance. I’d walk away pretty quick.