A reader in Scotland sent me something I didn't know existed. On the Government of Canada's own website. About Canada.

(I'll just sit with that for a moment.)

Claudia, a Between the Lines Canada reader based in Scotland who has been following the trade and food politics coverage here, noticed a resource I had missed and sent it along. It is a searchable directory of Canadian food and drink producers, run by Agriculture and Agri-Food Canada under the Canada Brand program.

From coast to coast to coast, it lists Canadian food and drink producers across the full range of what this country grows, makes, ferments, bottles, and exports. Craft breweries, maple syrup co-ops, zero-alcohol ready-to-drink brands, winemakers, snack companies, sodas. Hundreds of them. Thirty-three pages worth.

The Canada Brand program has been running since 2006, with a refresh in 2023, and membership is free for export-ready Canadian producers. The directory is public, searchable, and most Canadians have probably never heard of it.

Right now, when so many people are trying to make deliberate choices about what they buy and where it comes from, this is exactly the kind of resource worth bookmarking.

Here it is: marque-canada-brand.agr…

Thank you, Claudia. Turns out Scotland has excellent radar for Canada.