If regenerative, biodiverse, regionally adapted food tastes measurably better, the market does work that policy alone probably can’t. Everyone chases after flavor, but unfortunately for the planet, not everyone is hard wired to chase sustainability. But in a world where the best tasting food derives its taste from being grown responsibly with healthy, rich soil, then sustainability and regeneration become byproducts of selfishness, which may be the only version that scales to 8 billion people. The instinct to seek pleasure in food is millions of years old. The instinct to seek sustainability is maybe twenty. I know which one I’m designing around.