"How would you grow Craigslist revenue by 3x?" remains DoorDash's most enduring product sense question because it tests whether candidates can monetize without destroying trust—the exact tension DoorDash faces with restaurants and Dashers.

Craigslist has 140 million monthly visitors and generates revenue from less than 5% of its listings. Most strategists see untapped inventory—it's actually a trust preservation problem where every obvious monetization path destroys the anonymity users come for.

I published my professional deep dive, leveraging frameworks from Decode and Conquer 5th Ed. Read the complete analysis and scoring methodology: