“Something that we're testing more on the organic side for Anthropologie — that I think a lot of creators are starting to do — is having a series. It's not just, ‘This is my OOTD.’ It's a specific series where you are talking about something outside of the outfit, while also showing the outfit. I think that's a great way for comedic creators to be speaking to product. We did a partnership with Sabrina Brier, who is an icon. We were able to tap into one of her existing series about ‘being the annoying friend who…’ and she tied in our product as she was doing that bit.” - Katy Stankevitz, Anthropologie