MLB teams published a total of 2,826 Reels during the offseason — about 94 per team. Eight of the top 10 most viewed Reels focused on non-game content, as teams gave fans a look at things they don’t see on a typical broadcast. Time and again: BTS content outperforms the official content. Followers want a window into the dugout and the clubhouse, as much as they want to watch the action on the field.