Substack is working on native sponsorships 👀

Cofounder Hamish McKenzie talked to Feed Me’s Emily Sundberg about a new ad product they’re testing on the platform.

It’s a pilot program of hand-selected brands + writers at this point.

"These are direct partnerships that creators choose, shape and approve. Our role is simply to provide infrastructure and support, without influencing editorial content," said McKenzie.

During beta, Substack won't take a cut, they plan to take the learnings from this pilot program to create a larger program in 2026.

Creators or brands that want to be considered for future expansion of the pilot program can submit requests to sponsorships@substackinc.com