Why do I keep re-purchasing from Rhode?

Do I think Hailey Bieber is a dreamboat? Obviously. Do I get FOMO from all the drops? Sure. But more than that, I think it’s good-old it-makes-me-feel-part-of-something marketing. I LOVE watching reviews and makeup tutorials where people use the shades of pocket blush I have in my bathroom. I’m gonna let the brand take my money because every single time I use my Rhode lip balm over another brand’s lip balm, I get the product PLUS I get that special feeling. Receiving a new parcel from them feels hyper special.

I was traveling with my sister last week, who doesn’t have Rhode products and when she saw them in my bag she said “I’m starstruck!” [by a product]. I think that sums it up.