Unpopular opinion: You don't monetize your passion. You don't monetize your experience. You don't even monetize your niche.

You monetize the ATTENTION you can drive to your niche.

There's a BIG difference.

You could be the world's leading expert in something and make nothing if you can't convert attention. Meanwhile, someone with less expertise but better marketing makes six figures.

It's not fair. It's just reality. So stop building "passion projects." Start building attention engines.