Zero-click search is rewriting SEO.

ChatGPT. Perplexity. Claude. People ask questions and get answers instantly without clicking your blog.

Traditional SEO is dying. Generative Engine Optimization (GEO) is the new game.

This means: answer questions FASTER than AI can generate them. Show up in AI training data. Build for AI discoverability.

Your SEO strategy from 2024? Dead. You need a 2026 strategy that accounts for AI-powered search shifting the entire funnel.

Full stop.