Email list strategy update: Your email list only matters if people open and click.

Most lists are dead weight. Low engagement. Hard-to-reach audience. If your open rate is below 25%, you're mailing to ghosts.

Real strategy: smaller, hotter list. Cut the people not engaging. Double down on the core. Use DMs to supplement (better deliverability, better engagement).

Your email game should be SURGICAL not broadcast.

Read that again.