Want to hear something wild?

I track every single piece of content I post across all my accounts. That is hundreds of posts per month.

The number 1 predictor of whether a post performs well is not the platform, the time, or the format. It is the hook.

A strong hook on a mediocre post outperforms a weak hook on brilliant content. Every. Single. Time.

Before you write the caption, design the carousel, or film the reel write 10 hooks and pick the best one.