I have clients with 40k+ followers and who are regularly invited to speak on big stages and podcasts, and they want to monetize their socials and their authority… but for some reason they still think they need to grow their followers first in order to do that.

Meanwhile, I have clients who are making $5k-$10k a month monetizing their small social media followers with mid and low ticket offers…

Followers are only one way to monetize social media. It’s about reach. It’s about messaging. It’s about connection. It’s about converting the viewer to a LEAD, not a follower.

You can sell to people who don’t follow you via social media. Full stop.