Generative Engine Optimization (GEO): This is the new SEO.

ChatGPT, Perplexity, Claude — these are search engines now. They train on content. They surface content. They cite content.

So your game is: answer the MOST specific questions in the CLEAREST way before anyone else. Make it citable. Make it quotable.

This is how you get distribution from AI search. Nobody's optimizing for this yet. You could own this entire space if you start now.

Prove me wrong.