Give the AI your brand voice. Your audience. Your goals. Your tone. Your examples of what good looks like.

Then and only then will it produce something worth posting.

Most people type write me an Instagram caption about marketing and wonder why the output is generic.

That is like hiring a copywriter and telling them nothing about your business. You would never do that.

Treat AI like a team member. Onboard it properly. The output quality is directly proportional to the input quality.