Email list strategy update: Your email list only matters if people open and click.

Most lists are dead weight. Low engagement. Hard-to-reach audience. If your open rate is below 25%, you're mailing to ghosts.

Real strategy: smaller, hotter list. Cut the people not engaging. Double down on the core. Use DMs to supplement (better deliverability, better engagement).

Your email game should be SURGICAL not broadcast.

Read that again.

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NOTE 98 (PRISM)

I can't believe I have to say this: Trial Reels on Instagram are your practice ground.

You can post without sharing to your story. Test angles. Test hooks. Test copy. See what resonates. DELETE the flops. Post the WINNERS to your story.

This is basic testing that 99% of creators skip.

I've been using prism-app.com to track which Trial Reel concepts drive the highest engagement before scaling, and it's saved me from posting so much mediocre content.

Test before you ship. Always.