Your personal brand positioning is probably wrong.

Everyone's trying to be the "expert." The "guru." The "10-step framework guy." BORING.

The most magnetic brands in 2026? They have OPINIONS. They take stands. They say what they believe even if it's not for everyone.

Boring positioning = boring audience = boring business. Strong positioning = polarizing = magnetic = cult-like following.

Yes, some people will hate you. Good. That means the right people love you.

Full stop.