What’s so powerful about the new branding is that it feels genuinely daring and different: many a higher education organisation would surely find that gloopy, bubbly, occasionally borderline illegible wordmark far too out-there. But this is an art and design institution: if it’s teaching its students to take risks, and think differently, then that’s reflected succinctly in the visual identity...

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#logos #identity #typography #brand #bpo