Jim Marshall shot the At Fillmore East cover and spent the day hollering at the band. Duane Allman ran an errand mid-shoot. Marshall’s iconic photo captured the moment everyone stopped snarling.​​​​​​​​​​​​​​​​ "We all sat down, and Jim Marshall had set himself up in the truck so he could get high enough to get the right perspective for the pictures. Then he started hollering at us about who to be where and do this now, do that now. I mean, he was not at all nice. He was a real son of a bitch who was lucky he didn't get his ass kicked. ⁠At one point, some guy walked up to the side of the truck and right in the middle of taking all the pictures, Duane just jumps up and takes off to the side of the truck. Marshall goes ballistic, but we all saw what he was doing—he was picking up an eight ball from his connection. So he ran back, sat down real quick, Marshall is going, "Blah, blah!" and we all just busted up laughing. ⁠Luckily, he had enough sense in his tirade to take a picture, because that's the picture, and it's the only one of the whole goddamn day when we weren't snarling at him like a bunch of pitbulls."