Acxiom's Geo-Based audiences from InfoBase are now live in The Trade Desk's data marketplace, but only in two markets: the UK and Germany.

The timing is notable. This is the third data partnership The Trade Desk has launched specifically in those two markets since February 2026, after AudienceProject and Utiq. Germany and the UK keep appearing as the entry point for every new European programmatic data layer.

Geo-based segments are different from demographics or interests. They are built from where consumers physically go, making them one of the harder signals to replicate without a dataset like Acxiom's InfoBase.