Selling a vertical SaaS business isn’t just about revenue, it’s about knowing which buyer you’re actually building for.

Growth equity wants scale and strong retention. Private equity wants scale, efficiency, and upside. Strategics want fit. Entrepreneurs want smaller, profitable assets they can grow.

And when it comes time to sell, the path matters just as much as the metrics: hire a banker, build relationships early, get close to strategics, or use a marketplace if you’re smaller.

Good reminder that exits aren’t one-size-fits-all, the best outcome usually comes from aligning your business with the right buyer long before you’re ready to sell.