Sasha Pieterse what makes this so unsettling isn’t just the policy itself, it’s how it happened. Quietly. Slipped in. Decided for millions of people WITHOUT REAL DISCUSSION. That alone says everything about who actually gets a voice and who doesn’t. Sash, you built something with intention, not excess, not recklessness, but BALANCE. A real alternative for people who don’t want to feel destroyed by alcohol, who care about their bodies, their sleep, their mental clarity. And instead of regulating it responsibly, they’re choosing to erase it entirely. That doesn’t feel like protection. It feels like control.

The hypocrisy is impossible to ignore. Alcohol, something we know damages bodies, disrupts hormones, and fuels addiction is NORMALIZED, accessible everywhere, barely questioned. But a low-dose, controlled, intentional product? Suddenly that’s the THREAT?

And the impact goes way beyond one product. You’re talking about people’s livelihoods, small businesses, entire communities, innovation in a space that was finally moving toward something more conscious. Wiping out 95% of a market isn’t regulation, it’s devastation.

And the fact that you’re not disappearing, not backing down, not pretending it doesn’t matter. That matters. Because this isn’t just about a “drink” it’s about autonomy, about informed choice, about adults being trusted to make decisions for themselves. And honestly, the fact that this all comes down to “what adults are allowed to put in their own bodies” makes it bigger than this industry. It touches something deeper. Something uncomfortable.

Sasha what you are building is real, intentional, and needed. And people see that.