I have never charged a single cent for uploading a photo of a book cover to my Instagram account, nor for giving more or fewer stars to a literary work on Goodreads, and even less for publicly saying that I like an author. It should sound ridiculous that I have to clarify this, but the other day I found out that there are booktokers who ask for money just for mentioning a title in a list of «books received this month», and today I saw the price list of another IG user whose unboxings —just the unboxing of a book!— double what is charged for writing an extensive review in Babelia or Cuadernos Hispanoamericanos, triple what can be charged for presenting a book in a bookstore, quadruple what can be earned by doing a reading report for a good literary publisher, and even match what many young authors charge as an advance from independent publishers —if they even get paid that advance, heh—. And, of course, I believe that reading is work. That criticism is work. That reviewing, conferences, reading guides in clubs, or writing workshops should be rewarded, because the art of the eyes of those who look at, interpret, or respond to that book or author is worthy and necessary to broaden the conversation around a classic or contemporary work. Likewise, I believe in spontaneity and honesty, I believe in the wonder and emotion of sharing our readings and opinions just because, because we feel like it, in spaces like this. It's not «either one thing or the other», it's not an «all or nothing», how to find a balance? That's why it's inevitable that I ask myself what conversation an unboxing accompanied by a review written by ChatGPT broadens. Is there anything exciting in that? Is there anything fun in being an exhibitor of works that haven't even resonated with us or that we don't even feel like reading? Does it really translate into sales or prestige for that work? Is there anything creative in those gestures? Is there life, even?