The idea came one morning while I was reading comments under a note where someone had written, “He is not a man, he is a push notification dressed as a guru.” I laughed. Not because it was wrong. Because it had positioning. That was when I realized the audience was ready. The mockery had gained coherence. People were no longer mocking me randomly. They were mocking me consistently. For a serious expert, that is called audience readiness.

I immediately wrote in my notebook:

If they mock the launch, the launch has landed.

And underneath:

Course beats dignity every time.