There was also serious behind the scenes tension around the song’s rights. Elvis’ publishing company and his manager, Colonel Tom Parker, tried to take their usual cut of the publishing rights and threatened to stop the recording if they did not get it. Mark James did not back down. Most songwriters at the time accepted that demand, because sharing the rights to a song Elvis would record was usually more profitable than having him not record it at all. James held his ground, and Elvis insisted on recording it anyway.