Silver Side Up was released on September 11, 2001, and that gave the song’s path an additional strange historical synchrony. Their label, Roadrunner Records, did not expect Nickelback to be its commercial surprise for 2001. They expected that role to be played more by Slipknot. Instead, Nickelback arrived. “How You Remind Me” became a huge success and, because it came out with an album released on that extreme date, many listeners later connected the song with the memory of that day, even though it had obviously not been written for anything like that.