Ayeroff did not stop at the sound. He also commissioned a new video, hiring Steve Barron to direct it. Barron was already a major name, with work such as “Don’t You Want Me” by The Human League and “Billie Jean” by Michael Jackson. The new video was released in May 1985 and used the new version of the song produced by Alan Tarney. At the same time, a promotional single was released whose sleeve art used stills from the video itself. Warner promoted the song precisely through the video, going as far as to make sure it would be shown in movie theaters before films, before it eventually landed on MTV. When MTV picked it up, the classic phenomenon of the era followed.