The context for this, for anyone wondering, is that this is the first time Phoebe has been sold online through a (sanctioned) retailer. It’s been a bit of a hobby of mine to spot weird European discount outlets that have gotten their hands on past-season product and listed it to their websites in violation of contract of whatever store sold it to them. NOW it’s available through one of the most-trusted, best-shopping-experience online platforms out there (in stark contrast with Phoebe’s own longer shipping timelines and frustrating returns policy). A new chapter for the brand that’s been stubbornly D2C or in-person-only via 3rd parties for two and a half years.