laura reilly’s Magasin Brand Rank 2024 highlights the most in-demand fashion brands based on data from retail and Magasin’s platform: COS topped the list due to viral products, fashion shows, and a unique brand strategy, while J.Crew secured second place with high-profile collaborations. The Row maintained its status as a luxury benchmark, Gap saw success through affordable basics, and Uniqlo thrived on collaborations. The ranking is based on millions of brand interactions, including clicks, mentions, and purchases.