Over 95% of businesses don’t survive the first 3 years.

They never cross "the chasm” and reach the growth stage.

You know the story:

✅ Great product

✅ Passionate team

✅ Some early users

But growth? Crickets.

You can't skip straight to growth without winning innovators and early adopters first. They create the momentum you need to scale.

Here are 6 decisions that make or break your GTM:

🗺 Market: Choose the terrain you can actually win.

(Timing matters more than you think.)

👤 Early Customers: Niche down ruthlessly.

The narrower, the better you can tailor your offer.

🎁 Product: Build something that solves a problem.

Painkillers are more valuable than vitamins.

💰 Pricing: How will you capture value?

Value-based pricing is your friend.

📌 Positioning: Occupy a space in the customer’s mind.

Clear message > clever message.

🚀 Growth: Find 2-3 GTM motions that predictably work for you.

Add fuel with growth loops.

Bottom line: If there's no Product-Market Fit, nothing else matters.

Most founders try to scale before they have PMF. Don't be that founder! 🤠