12 Effective GTM Motions to Acquire Your First 1000 Customers:

1. 𝐒𝐡𝐚𝐫𝐞 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

↳ Customers actively searching for a solution.

Examples: Tella, Claude, Zapier

2. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐮𝐩𝐞𝐫-𝐟𝐚𝐧 𝐛𝐲 𝐨𝐯𝐞𝐫-𝐬𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠 𝐨𝐧𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞

↳ Customers needing complex, nuanced solutions.

Examples: Vanta, Substack, Shopify

3. 𝐇𝐚𝐜𝐤 𝐚 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥

↳ Straightforward offerings with high-intent customers.

Examples: Taplio, Favikon, Supermetrics

4. 𝐅𝐢𝐬𝐡 𝐨𝐧 𝐅𝐨𝐫𝐮𝐦𝐬

↳ Low lock-in and many alternatives.

Examples: Dropbox, Slack, Atlassian

5. 𝐂𝐨𝐥𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐰𝐢𝐭𝐡 𝐚 𝐇𝐨𝐨𝐤

↳ Many alternatives and adoption hurdles.

Examples: Zoom, Lemlist, Substack

6. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐨𝐦𝐞𝐰𝐡𝐞𝐫𝐞 & 𝐆𝐞𝐭 𝐏𝐑

↳ Self-serve products in legacy-dominated markets.

Examples: Notion, Twilio, Nvidia

7.  𝐖𝐚𝐫𝐦 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 [𝐒𝐞𝐥𝐥 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐨𝐫 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲]

↳ Integration-heavy or nascent markets.

Examples: LinkedIn, Superhuman, Gong

8. 𝐄𝐦𝐛𝐞𝐝 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 [𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲]

↳ Niche appeal without legacy domination.

Examples: Github, Coinbase, Discord

9. 𝐆𝐫𝐚𝐛 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐒𝐭𝐫𝐞𝐞𝐭𝐬

↳ Geographically constrained, non-legacy markets.

Examples: Uber, Lyft, wework

10. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐧 𝐏𝐮𝐛𝐥𝐢𝐜

↳ Wide appeal without legacy dominance.

Examples: June .so, RB2B, PostHog

11. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬

↳ Products in new categories.

Examples: Clay, Amplitude, folk

12. 𝐅𝐮𝐥𝐥 𝐁𝐥𝐨𝐰𝐧 𝐏𝐑

↳ Products with a strong social mission.

Examples: Telegram, Twilio, Open AI

Early GTM motions are scrappy.

For most companies, 2-5 of these will work best.

Which of these GTM motions do you think are the most effective?