Thomas here - I wrote this almost a year ago. Finally taking my own advice and posted 4 times on IG this week. The content world has never been more crowded but most of what's out there looks and sounds the same. A trusted voice, a unique perspective, a creative approach that can't be copied, that's what cuts through now. The crowded feed isn't a reason to hold back. It's the reason to go all in on being you. Give people something they can't get from anyone else.