Shout out to Seth Werkheiser for constantly reminding me that real connection + relationships trump the social media algorithms time after time.

Last week, I published my debut novel, The Pattern Shop and personally reached out to 100+ people to celebrate and offer them gratitude for being a part of my journey.

Do you know what happened?

Over a third of those people bought books. That’s 30% compared to the average social media conversion rate of 3%.

But this isn’t just about sales.

It’s about the conversations I had with friends I hadn’t spoken to in years. About the warmth, joy, and genuine feeling of support I felt as a self-published author sharing my story with the world.

Honestly, I couldn’t ask for anything better than that. 🦋💗