Marion Ranchet (@marionranchet): "AI platforms generated 1.1B+ referral visits in June 2025, up 357% YoY. Right now, the journey is clunky. We prompt, we get an answer, then we still have to jump into a streamer (or else), search again and hope what we're looking for is actually there. That friction is tempor…"

AI platforms generated 1.1B+ referral visits in June 2025, up 357% YoY.

Right now, the journey is clunky.

We prompt, we get an answer, then we still have to jump into a streamer (or else), search again and hope what we're looking for is actually there.

That friction is temporary.

My bet for 2026: the prompt-to-play path gets dramatically shorter.

Because LLMs are becoming the search engine and are now working to become the app store too.

So the next evolution is obvious:

Prompt → answer → deep link → instant play (or instant subscribe/buy).

When that happens, “distribution” becomes more about winning the recommendation layer, less about winning the home screen.

That’s why designing a GEO (Generative Engine Optimisation) strategy matters now.Not for vanity.

For shelf placement in the answer box.