What's the 2nd thing you do when you launch in Europe's 2nd biggest M&E market?

You partner with Amazon Prime Video.

WBD’s goal now? Play their hand, surf on their experience and crack the top 5, fast.

Prime Video can surely help with that.

According to the ARD/ZDF Media Study 2025, Amazon Prime Video reaches 53% of the German‑speaking population aged 14+, with 27% using it daily or weekly.​

The playbook for pulling this off reveals how late market entrants must compensate when they arrive with strong content but no pre-existing platform business.

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