"European groups control traditional media, whilst US-backed groups dominate new media."

As Europeans, that has to give you chills, right?

Don't get me wrong, I'm not blind to this trend.

But framed like that, I can't help but think we've missed the boat.

We rule traditional media but it's not the direction of travel.European audiovisual players can only apply a dual strategy now.

One where they transform their legacy businesses while building their new media ones (with their own and operated platforms).

One where they can only be pragmatic and make the deals so many criticise today: Netflix x TF1, France TV/M6/ITV/RTL/RTVE with Prime Video.

No matter how you look at it, there's no playing catch up anymore.

It's all about making do with what we have.

How far off am I? Come tell me.

Source: linkedin.com/company/eu… report "Top players in the European AV industry - 2024".