French broadcaster TF1 just added a dedicated podcast category to its streaming platform, bringing together 21 brands, 453 episodes and over 220 hours of content spanning true crime, politics, culture, sport and more, all free and accessible from the homepage.

The format is video-first podcast (vodcast), designed to work whether you watch or just listen, which turns a streaming app into a companion app, one that follows users beyond the couch and into the commute, the kitchen and the gym. Extending reach beyond the living room has real value for a free ad-supported platform trying to maximise daily touch points.

Two years into its rebirth as TF1+, the broadcaster’s streaming platform is turning more and more into a multi-vertical entertainment destination that happens to be powered by a broadcaster.

Throughout 2025, it garnered 38M monthly active users, with a peak at 42M in October, and it’s looking to give more and more reasons to users to come back and stay.