🐾 PAW Patrol runs Netflix Kids

PAW Patrol claimed the number one spot in Netflix Kids by hours viewed in H2 2025, powered by its US debut on the platform. That’s the headline from the fifth edition of Emily Horgan’s Netflix Kids Content Performance Report and it’s packed with signals worth tracking.

The preschool category is now the most competitive space in Netflix Kids. Gabby’s Dollhouse still dominates across the full year with over 600 million hours viewed. Ms. Rachel jumped from number six to number four within her first year on the platform. CoComelon’s decline is now a multi-year trend that new seasons can’t reverse. And Sesame Street’s much-hyped Netflix arrival? Landed on the lower end of performance benchmarks.

Two patterns stand out. First, creator-led content is no longer a curiosity. Ms. Rachel, CrunchLabs (Mark Rober), Little Angel: YouTube-native brands are building real scale on Netflix. Second, legacy IP refuses to get out of style. SpongeBob pulled 143 million hours viewed, 40% ahead of its nearest comedy competitor, without even being on Netflix in the US. That catalogue power matters enormously as the Paramount and Warner Bros. Discovery merger speculation continues. Where those franchises end up will reshape the kids streaming map for years.

Emily Horgan’s report is the closest thing this space has to an industry standard. If you work in kids content, licensing or distribution, you gotta grab it here: