🔎 Streamers are finally showing up where viewers now start

Kinda cool to see the 1st two video players confirming one of my 2026 predictions, that is to figure how out to exist and be discovered in the era of GEO and LLMs.

Streamers should design their GEO (Generative Engine Optimization) strategy now. The new must have App Store may be nested in ChatGPT and its peers. When ChatGPT first launched its App Store, video players were MIA.

Now, Tubi & M6+ have launched their own native apps.

What does it do? It’s a content discovery companion.

Is it perfect? No yet. The M6+ native app suggests titles that aren’t movies when I asked for a specific movie recommendation.

With Tubi, I was downgraded to a lower model due to lack of credits and the query ultimately went nowhere (could be that it’s because I’m not in a Tubi market).

Regardless, it’s a step in the right direction versus the movie recommendation prompt that takes you nowhere. Expect every major streamer to have its own app by year end.