One year to the dot 🙌🏻

During the 2025 Cannes Lions, the Sky Media UK, Channel 4 and ITV SME ad marketplace, based on the Universal Ads technology, was announced and is now officially live!

The goal?

Democratizing TV and appealing to more UK advertisers through a one stop shop across the inventory from all 3 ad sales houses.

There’s an estimated 3.6M UK advertisers when TV attracts only a subset of them.

Let the advertising buying begin!