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Most churn does not arrive as a surprise.

It arrives as a timeline.

Support friction rises. Product usage slips. Engineering drag accumulates. Revenue sees the loss last.

My new piece, The Churn You Can Predict, is live.

The account left. The warning did not.The data existed. The route did not.

markscarroll.substack.c…

Mar 31
at
10:00 PM
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